Imagine a world where there are no Rice Krispies, Froot Loops and Pop Tarts. Now shake yourself vigorously -- it's only a bad dream.The head of the Center for Science in the Public Interest, a guy named Michael Jacobson, says that in a few years it could all come to pass. You see, the CSPI had threatened Kellogg's with a lawsuit in Massachusetts over the unhealthiness of key kid-targeted brands. They say Rice Krispies has too much sodium and Froot Loops and Pop Tarts contain way too much sugar.
Well, duh. That's why we like them!
Kelloggs responded by promising to move to self-regulation in children's advertising of the offending products. No more Snap, Crackle and Pop? No more Toucan Sam? Say it ain't so!
Kellogg says its under-12 advertising will be limited to foods that have no more than 200 calories per serving, no trans fats and no more than 2 grams of saturated fat.
I'm old enough to remember all the cereals that had the word "Sugar" prominently in the name. Sugar Smacks, Sugar Crisp, Sugar Pops and Sugar Frosted Flakes. When the cereal companies wiped "Sugar" off the names, they added vitamins and renamed them Smacks, Super Golden Crisp, Corn Pops and Frosted Flakes.
With all the money spent branding Rice Krispies, Froot Loops and Pop Tarts over the years, I suspect Kellogg's will just reformulate them. After all, nothing says childhood (or adulthood for that matter) like Rice Krispies Treats.
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