As the rumor mills continue to churn for the possibility of Sony's repricing of the PlayStation 3 to $399 for the holiday season, analysts were shocked today when Sony representatives announced that they instead would be selling U.S. $500 bills for the unprecedented price of $399.
"We know people are going to be calling us crazy," said Kazuo Hirai, President and Group CEO, Sony Computer Entertainment Inc. (SCEI), "but, hey, we're Sony. In the past year we brought out an HD DVD player that nobody wants, some batteries that spectacularly set some computers on fire and a game system for which there are no games to play on it. We know we're crazy."
The $500 bills, which display the picture of former U.S. President William McKinley, who was shot at the 1901 Buffalo World's Fair and later died, were last printed in 1945 and withdrawn from circulation in 1969.
When asked why anyone would want to own a $500 bill that they cannot use as legal currency, Hirai said, "Hey, they already own a PS3 that they can't use. A worthless $500 bill is a conversation piece, just like that PS3. And it isn't half the fire hazard the PS3 is.
"Sure, a $500 bill can catch on fire, but it won't explode in the middle of the night and kill your whole family like a PS3 might."
Hirai added that the $500 bill costs much less to ship. "Just pop it in an envelope and stick on a 41 cent stamp," Hirai said. That compares with the PS3, which weighs approximately 38 pounds (288 pounds when you add the weight of the postman who hauls it reluctantly to your front porch).
Although selling a $500 bill would mean a $101 loss for Sony on each bill sold, Hirai said the price is much less than Sony would lose on selling the PS3 at the same $399 price point. "Think of all the money we're saving just on marketing," he added. "Heck, $500 bills practically sell themselves.
"Nothing says Christmas more than a crisp $500 bill. It's even green on the back."
Labels: evermore, PlayStation, PS3, Sony, Videogames
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