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Join sisters NinJaSistah and Pandalicious and the rest of the ESH Crew each day as they discuss video games, tech gadgets, anime, manga... pretty much everything within the geek chic lifestyle.

From Xbox 360, PS3, Wii, and PC game reviews, previews, news, and gushings to audience questions and rumor mill seeding galore you'll find it here at ESH!
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    Giving Good Phone

    posted @ 11/07/2007 11:25:00 PM by evermore
    It's always been my belief that the best public relations people give good phone. And here at ESH Grand Central Station, we get inundated with press releases about stuff. Of course, there are times when people just don't know when to shut up. Here are some examples...

    "Red photobooks will be popular for Christmas albums and blue photobooks will work nicely to capture Hanukah celebrations." -- Denise Thomas, Vice President of Consumer Products, Peleman Industries, Inc., about PhotoBook Creator.

    Of course, the color this company is worried about the most is green.

    "We plan on doing multiple closed beta tests, which is quite unheard of for Korean games entering the global market. Korean games usually run one or two closed beta tests before going live with an open beta, but we are taking a radically different approach by offering the game in stages. This allows our players to greatly contribute to the shaping of the final product, and have a say in what our game will turn out to be." -- Mary Min of South Korean developer NCONY Enterprise, makers of Pi Story.

    That explanation probably gives Microsoft a good idea to explain the slow adoption of Vista: It's a closed beta! That's the ticket!

    "...having the standard PC case sitting next to or inside the home entertainment stand has always been an eyesore. GMC, a company based in Korea sent TWL their AVC M-1 case to review and with no exaggeration, this case and its features belong in the 'GOT TO HAVE' category. -- Matthew Homan, Techware Labs, about the AVC M-1 Media PC Case.

    I don't know about you, but put woodgrain veneer on the front and this would look exactly like a 1980s-era VCR machine -- not exactly modern or high-tech.

    "The emerging new market for robotics must be fueled by opening up development to a wider audience." -- Tandy Trower, general manager at Microsoft Corp., about the RoboDevelopment Conference and Exposition a couple of weeks ago in San Jose.

    That reminds me that a friend of mine recently showed off his Roomba robotic vacuum cleaner to me. He flicked it on, it went about three feet in one direction, then stopped dead in its tracks. It didn't work anymore after that. I guess I'll stick with the ol' Electrolux.

    "The most exciting advancement in Plasma TVs is occurring in luminous efficacy. As luminous efficacy improves, higher brightness can be achieved at the same power levels and lower power can be achieved at the same brightness levels. But the effects of higher luminous efficacy are not just limited to brightness and power. Improvements in luminous efficacy will have far reaching effects in areas including power consumption, brightroom contrast, heat, reliability/lifetimes and total costs. As a result, increases in luminous efficacy should dramatically boost the competitiveness of plasma TVs vs. competing TV technologies." -- Ross Young, founder and President of DisplaySearch, a display industry research firm.

    Luminous efficacy. Luminous efficacy. Luminous efficacy. LOOM-in-nuss EFF-uh-kuh-see. When I was a kid, we just called this "purty pitchers."

    "The passion and excitement our fans exuded throughout this collaborative process is just what Doritos empowerment is all about." -- Ann Mukherjee, group vice president, marketing, Frito-Lay, regarding the Doritos-branded game demos on Xbox Live.

    Doritos empowerment? I've eaten enough Nacho Cheese-flavored Doritos to turn my fingers orange, but I've never been empowered by the little triangles.

    "Kids are consuming technology as fast as we can produce it. We have a responsibility to learn what it’s like to participate in our youngsters’ digital world and to help these kids to become critical and creative consumers of technology." -- Claire Green, president, Parents’ Choice Foundation, regarding the Sandbox Summit at next year's Consumer Electronics Show.

    You know, when I was a kid, we were given toys in order to experience a concept called "fun." I was never asked once if I was interested in becoming a critical and creative consumer. Tinkertoys were fun. Legos were never any fun.

    “The media and communications industries are in chaos. Traditional operators are fighting disintermediation with convergence, while traditional media companies search for profitable and relevant business models in this new, mobile medium. Meanwhile a completely new generation of services and end-user applications are emerging." -- Eliot Weinman, president of the events division of Yankee Group, in a release promoting Mobile Internet World, Nov. 13-15, in Boston's Hynes Convention Center.

    Sounds like this quote should have begun with, "It was a dark and stormy night..."


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