I landed [after a bit of a delay] in Las Vegas this morning, and after enduring the LONGEST TAXI CAB LINE EVER, I was able to get over to the Philips Press conference.
This year's event is not much more different than last years. The chairs were still covered with white slip covers giving the illusion of being at a wedding reception. There was a lot of talking heads, pumping up the new partnerships here and there. [Disney being one new Philips partnership meaning Philips has jumped onto the Blu-Ray bandwagon and RealNetworks being the other.]
No, the thing that I came away from the event with was the direct marketing to women that Philips seems dead intent on pushing to it's limits. In what was nearly a "did
I really just see/hear that" moment, I watched as Stewart Muller Sr. VP US Sales at Philips explained to me how women shop and what we want. According to Mr. Muller, we want heart shaped Swarovski crystal encrusted USB pendants, and earbuds. Oh yeah, they "deliver high quality sound... and look great too!" Blah Blah.
Now, I'm a woman, and even I [along with the room full of nearly all male journalist who scoffed at these announcements loudly with almost with childlike glee] had to kinda laugh to myself on this one.
Philips 2008 - Pretty Pretty Princess Tech!
This year's event is not much more different than last years. The chairs were still covered with white slip covers giving the illusion of being at a wedding reception. There was a lot of talking heads, pumping up the new partnerships here and there. [Disney being one new Philips partnership meaning Philips has jumped onto the Blu-Ray bandwagon and RealNetworks being the other.]No, the thing that I came away from the event with was the direct marketing to women that Philips seems dead intent on pushing to it's limits. In what was nearly a "did
I really just see/hear that" moment, I watched as Stewart Muller Sr. VP US Sales at Philips explained to me how women shop and what we want. According to Mr. Muller, we want heart shaped Swarovski crystal encrusted USB pendants, and earbuds. Oh yeah, they "deliver high quality sound... and look great too!" Blah Blah.Now, I'm a woman, and even I [along with the room full of nearly all male journalist who scoffed at these announcements loudly with almost with childlike glee] had to kinda laugh to myself on this one.
Philips 2008 - Pretty Pretty Princess Tech!
Labels: CES, Gadgets, Ninjasistah, Philips, Tech, Tech-Gadgets
« Home