That's because it is too familiar. Just look at the Xbox 360 logo shown here. Other than color and angle differences, it would be difficult to tell it from the new Xerox logo, now wouldn't it?
But the copying doesn't end there. It seems that the Xbox 360 logo is, itself, a copy -- a copy of the Phillips screw.
Of course, it's not surprising to see Xerox borrow the design for its new logo. Xerox is, after all, a copier company.