Back in the early years of Saturday Night Live, Steve Martin did a simple skit in which he would peer quizzically into the camera for a few moments, then ask, "What the Hell is that?" He would wait a few moments, waiting for a response, then ask again, "What's that danged thing doing here? How did that get here? What the hell is that?" He then draws Bill Murray into the scene, who joins him in observing this off-screen wonderment. Each makes observations like, "I would not mess with that thing," then returning to the original question, "What the Hell is it?"
I think I might have figured out what they were looking at. It's something from a major manufacturer I found at CES last night. Perhaps it's a hat. Or a speaker. Maybe a giant, opaque bong. You try to figure it out before you hit the link to find the answer.