Good news everybody, I'm awake and slowly making my way down to the Hynes Convention Center in Boston and kick off my very first PAX East. I am really excited to catch up with some media friends, make new connections and try my hand at some of the game demos that await me. I am obviously not alone in this, as this convention is already totally sold out! That's right! In it's first year of existence the PAX East conference has sold out of all pass types and filled Boston's mammoth Hynes convention center. (No small feat for sure) This got me thinking though. How did they do it? After my morning dunks run it came to me:
There is no other big gamer convention on the East Coast.